Privacy Policy

Our privacy policy

Tourism Ireland respects your privacy. This privacy policy (the "Policy") refers to the website, www.ireland.com (the "Website"). The Website is operated by Tourism Ireland Limited ("we", “our”, “Tourism Ireland”) whose principal place of business is at 5th Floor Bishop's Square, Redmond's Hill, Dublin, D02 TD99, Ireland.

The Policy explains how we use any personal data we collect about you (either "user" or "you") when you use the Website. This Policy is designed to protect you, our users, by informing you what personal data is collected, how we will use the information about you, with whom we share it, how long we keep it and how to contact us if you have any queries or concerns about our use of your personal information. Your use of the Website and any micro-sites is subject to your agreement with this Policy.

In this Policy, the term “personal data” or “personal information” means data relating to a living individual who is or can be identified either from the data or from the data in conjunction with other information that is in, or is likely to come into, our possession, and includes personal data as described in Data Protection Legislation (as defined below).

Please read the following carefully. Entering into this Website and providing your consent to our use of your personal data in accordance with the terms of this Policy indicates that the user has reviewed this Policy and has agreed to be bound by it. If you do not agree to these terms you must leave the Website immediately. If you no longer consent to our processing of your personal data, you may request that we cease such processing by contacting us via the ‘How to contact us’ facility referred to below.

Tourism Ireland is proudly committed to complying with the Data Protection Acts 1988 and 2003 and SI 336 of 2011 EUROPEAN COMMUNITIES (ELECTRONIC COMMUNICATIONS NETWORKS AND SERVICES) (PRIVACY AND ELECTRONIC COMMUNICATIONS) REGULATIONS 2011 and the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) which replaces the previous data protection directive (officially Directive 95/46/EC) on May 25th 2018 (“Data Protection Legislation”).

What information do we collect about you?

Simply put, our function is to facilitate your efforts to find an Irish tourism product or service that suits you so the collection of personal information is limited and always voluntary. As a user of our Website, you may opt-in to receive information from us, in which case we will require certain personal data from you. This will include your name and email address, and your social media profile picture if you choose social sign up, we may also ask for your postal address if you request a brochure to be mailed to you. In all cases, you can be assured that we will only seek the most basic details needed to get the information you requested to you in a timely fashion. Website usage information is collected using cookies (see Cookie Policy and Cookies section below).

Tourism Ireland does not attempt to collect further data without user consent that enables personally identifiable profiling of our users.

We collect and collate generic information on all our Website traffic that is only ever represented in aggregate format.

Tourism Ireland may ask users for feedback (free text entry, quality ratings or similar) from time to time to help analyse the quality and performance of the Website. Information collected for this purpose is done so anonymously and is used to aid our understanding of customer needs and opinions only. On occasion specific quotes may be highlighted from individuals, however this is done so without personally identifying the users.

Your data rights

As a data subject, you have the following rights under the Data Protection Legislation:

• the right of access to personal data relating to you;
• the right to correct any mistakes in your personal data;
• the right to ask us to stop contacting you with direct marketing;
• rights in relation to automated decision taking;
• the right to restrict or prevent your personal data being processed;
• the right to have your personal data ported to another data controller;
• the right to erasure; and
• the right to complain to the DPC if you believe we have not handled your personal data in accordance with the Data Protection Legislation.

These rights are explained in more detail below, but if you have any comments, concerns or complaints about our use of your personal data, please contact us (see ‘How to contact us’ below). We will respond to any rights that you exercise within a month of receiving your request, unless the request is particularly complex or cumbersome, in which case we will respond within three months (we will inform you within the first month if it will take longer than one month for us to respond). Where a response is required from us within a particular time period pursuant to Data Protection Legislation, we will respond within that time period.

Security

We do our utmost to protect user privacy through the appropriate use of security technology. We restrict access to personal data to employees, contractors and agents who need to know such personal data in order to operate, develop or improve the services that we provide. We ensure that we have appropriate physical and technological security measures to protect your information; and we ensure that when we outsource any processes that the service provider has appropriate security measures in place.

We will implement appropriate technical and organisational measures to ensure a level of security appropriate to the risks that are presented by the processing of your personal data. In particular, we will consider the risks presented by accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to personal data transmitted, stored or otherwise processed.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of any data transmitted to our Website and any such transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access. We are not responsible for any delays, delivery failures, or any other loss or damage resulting from (i) the transfer of data over communications networks and facilities, including the internet, or (ii) any delay or delivery failure on the part of any other service provider not contracted by us, and you acknowledge that the Website may be subject to limitations, delays and other problems inherent in the use of such communications facilities. You will appreciate that we cannot guarantee the absolute prevention of cyber-attacks such as hacking, spyware and viruses. Accordingly, you will not hold us liable for any unauthorised disclosure, loss or destruction of your personal data arising from such risks.

Changes to the Policy

We keep our Policy under regular review and we reserve the right to amend this Policy at our discretion and users shall be deemed to accept the modified Policy by continuing to access the Website to submit personal information on or after the date of modification. We will place any updates on this Website.