<div class="cell medium-6 large-3 answer js-answer" data-value="{{value}}" data-message="{{message}}">
    {{{customeditframe.editframeStart}}}
    <div class="answer__full-button">
        <div class="answer__image" style="background-image: url({{simpleImage.src}});"></div>
        {{#if text}}<p class="answer__label">{{text}}</p>{{/if}}
    </div>
    {{{customeditframe.editframeStop}}}
</div>